INTRO
Your COIL-VE Project Instructions
Your group will demonstrate your understanding of personal branding in a creative way through development of a website or wiki page. You may include text, photos, and other media. Include anything needed to create and manage a favourable business impression. This may include development of a professional social media presence if this does not already exist.
The situation:
Personal Branding - Show the alignment of shared values between the company and prospective hire, including both hard and soft skills, and especially as related to how the hire's image (brand) is perceived.
Benefits of working on a COIL-VE Project:
- the opportunity to collaborate with people from different cultural backgrounds, in the context of an applied inter-university assignment (yay, intercultural skills and new friendships!)
- the knowledgde, experience, and support from two faculty members with varied cultural backgrounds,
- the applied global experience that you can add to your resume or CV
COIL-VE PROJECT TOOLS
Create Website or Wiki page:
You can create your website on the Wix platform or by creating a Wiki page. The goal is to create a rich source of information demonstrating your research, work, and pitch. In other words, convince the audience in the authenticity of this personal branding example.
Other tools that you will use & we will send in the intro email:
- Padlet for our global class introduction / story of your name / favourite food.
- Facebook Group - for whole class interactions
- Chat tools such as Skype, Viber, WhatsApp, Instagram, We Chat etc... to communicate with your group members
COIL-VE PROJECT INSTRUCTIONS
Personal Branding
You will work in groups for this GRAND Presentation. Everyone in group must participate in some way.
Your group will focus on pitching the brand personality of either one of the people in your group, an imaginary person, or an existing (famous) personality.
How would you sell this
person to a company? Make the connection of how this person is a fit for the company. Create a powerful, engaging presence. Be creative.
In real life you would want the employer to remember you, and here you want to make sure WE remember this “brand and persona” in a unique,
positive way.
Remember to create a powerful brand statement.
Learning Objectives
1. Description of “Personal Brand”
2. Professional communication
(professional dress, clarity of speaking, non-verbal body language)
3. Teamwork (cohesiveness of the presentation)
4. Creativity, originality, and impact of presentation
5. Evidence of intercultural & global work skills
6. Incorporating the UN SGD's is a bonus
7. Realistic brand image creation
8. Reflection/Summary
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COIL-VE PROJECT INSTRUCTIONS
Personal Branding
Imagine you are a hiring manager – what would you need to know of a prospective employee before you felt ready to hire them? What skills, values, and experiences would they need to demonstrate to show they are a good fit with your team? Creating your personal brand helps you in approaching future employers and understanding what type of jobs and companies you would want to work for in our increasingly connected global environments.
In this project, you will draw on provided activities and links to create your personal brand. You are welcome to also read any other material you find useful for completing this assignment. The goal is to understand yourself and how to build your own brand, and the project outcome is to demonstrate your chosen personal brand example. Once again, put yourself in a prospective employer’s place. Remember that your target audience is usually extremely busy and will glance through quickly.
You will demonstrate your understanding of personal branding in a creative way: 1) by developing a WIX or WIKI page presentation to showcase your project, and 2) by actually presenting your group project to the wider class. Imagine you are consultants for a company, helping them identify an ideal potential candidate to join their team. Create the personal brand package for either a member of your group, a hypothetical client, or choose an existing famous personality. Include everything that may be needed to create and manage a favourable business impression, i.e. in this 10-min presentation, show an understanding of shared values between the company and prospective hire, company's needs and candidate's skills, etc.
Student groups will present and receive feedback from the peers within the group as well as from the larger class.
Have fun together too!
